About

I am a seasoned Creative Strategy Director with over 25 years of experience leading successful marketing and creative endeavors. Based in Minneapolis, Minnesota, I have been at the forefront of driving innovation and elevating brands and customer experiences within multiple industries.

Currently serving as the Creative Strategy Director at Schram Enterprises, I bring a fresh perspective to the industry, pioneering new approaches and strategies to achieve remarkable results. In this role, I am responsible for marketing initiatives and curating the entire customer journey, focusing on optimizing performance and delivering unparalleled experiences. My direct reports include GMs from all three of Schram's locations, the Events Team, the Marketing Team, and Chefs.

Previously, I held the position of Digital Creative Director at Trane Technologies for over a decade, where I played a pivotal role in shaping the design strategy and philosophy of Trane's Digital Creative Studios. Under my direction, three talented teams thrived, including Custom Graphics, Experience Design (UX), and a VR Studio, totaling 64 designers and spanning four countries.

My leadership and creative excellence have been recognized through multiple achievements, including being a two-time recipient of Trane's prestigious Presidential Award for Growth and Innovation. Additionally, my leadership skills have been further honed through graduation from Trane's Advanced Leadership Effectiveness and Development Program, an elite program that selected only 20 leaders from a pool of 55,000 employees worldwide.

Before my tenure at Trane Technologies, I served as the Art Director of URS Creative Solutions in Minneapolis, where I led a team of artists in creating high-end public involvement videos, winning numerous projects for URS offices worldwide.

Throughout my career, my expertise has extended to various prominent organizations, including Electronic Arts (EA SPORTS) and Monster Games, where I played key roles in creating 3D environments and textures for well-known video game titles.

My passion for creativity began early in my career when I worked as a Multimedia Specialist at Cuningham Group, and later as an Animator at Shea, Inc., creating compelling visualizations and multimedia presentations to showcase the designs of restaurants and casinos.

Driven by an unwavering commitment to excellence, I now strive to shape and inspire the hospitality landscape, delivering outstanding outcomes for clients and organizations alike.